What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
Community
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Environment
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.
Subaru believes we all should have a chance to lead a healthy life.
Health
Subaru believes we all should have a chance to lead a healthy life.
That’s why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we’ve supported nearly 300,000 cancer patients nationwide. We’re proud to be LLS’s largest automotive donor.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Education
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning® by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That’s why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We’re proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities.
That’s why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.
Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.
How is Friendship Subaru of Beckley Dedicated Locally to the Love Promise?
Our Subaru retailer believes in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Humane Society of Raleigh County
The Safehaven Campaign
Stanaford Elementary
Raleigh County Solid Waste Authority
Carl Larson Cancer Center
Subaru Loves The Earth - Janeen B.
Every year, in conjunction with Subaru Loves The Earth, we here at Friendship Subaru of Beckley try and do as much as possible with our community partners. We chose Stanaford Elementary School to help us with planting some needed trees and thought it would be a great learning tool for the students. We asked the principal what kind of trees they would like to surround their school with and we bought accordingly. These kids and their response to helping dig and learning the care and treatment of the trees as they begin to root was overwhelming, they were so excited to see how it was done and also an excuse to play in the dirt and get a little muddy. The school principal, and a few other teachers were on hand to help unload the truck and work with the kids as we were trying to space them out according to their growth cycle. What a moment! This was just one event planned so far, we have a few others coming still this month! What a way to help impact our community and teach our next generation how it feels to be part of a team trying to make a difference in this world today!
Meals on Wheels - Janeen B.
The Raleigh County Commission on Aging partners with us here at Friendship Subaru of Beckley, we engage with our local seniors as well as come together at all their local events. It has become one of our favorite charities here and the people we meet and help are beyond grateful. We have been given the best opportunity to actually get into the inner workings of these charities and really see how they affect the community as a whole. The staff and management at the Commission on Aging are encouraging and always accommodating with our schedules and they work with us to make sure we are able to get our hand in it too, we have become personal friends over the years and it's nice to have that community connection. They truly make a difference, seeing the faces of the many helped, whether it's through the Meals on Wheels program or the activity center for ones that can come in to celebrate in person, everyone is included! A few times a year a few of us will go on rides with the drivers delivering food, also attend the parties held at the center, we love to come serve them, dance, cut up and truly have a good time. Not only do these delivery drivers bring food, they engage with people that genuinely have no one else. The drivers and helpers go above and beyond, the befriend them and the clients love having someone to verbally spar with a couple days a week. I've seen them take their trash to the curb, put outgoing mail in their mailbox for them, give their animals affection and truly cut up about a certain sports team the were discussing previously in the week. Getting to know these people is one of the highlights of this job and I truly love it.
Subaru Loves to Help - Janeen B.
This year with our Subaru Loves to Help campaign we partnered with a few different community networks, The main objective was to distribute our gifts to the team where it will make the most impact. The Raleigh County Family Resource Network was our goal! The mission of the Raleigh County FRN is to support families and communities to attain their highest possible quality of life. We shall achieve this through unified community planning, coordinating, and evaluation resulting in positive changes in services delivery systems. Work on issues identified as priorities for their community, such as: Welfare reform, access to health care, early education and child care, parenting education and support, violence prevention, literacy, Family Resource centers, and volunteer recruitment. Address these issues so that: Resources are invested wisely, services for children and families are more effective and efficient, the need for new or expanded services can be addressed, citizens have the opportunity to shape services in their community, and public support for children and families is increased. We were proud to have them as our Operation Warm Event recipients, The children in our community are truly being blessed!
Bikes for Kids - Janeen B.
Friendship Subaru of Beckley participated in our first ever Friendship Event called Bikes for Kids. The Friendship Family as well as Camp Friendship have made a huge impact on the community, their mantra is parallel to the Subaru Love Promise. So this year during our Share the Love Event we actually started receiving new and gently used bikes to hand over to those not as fortunate. We put a few posts on our social media asking for donations as well as all other platforms and those posts were answered! We partnered with Burlington United Methodist Family Services, this is our local institution that deals with youth suffering from mental health issues. They are given housing, counselors and people that are there to love and protect them, also taught trades as well as how to actually care and live independently. Many of these kids come out with a better sense of accountability and structure and go on to become active members of society. It was our greatest pleasure!
Subaru Loves Pets - Janeen B.
What a wonderful year for the Raleigh County Humane Society, we here at Friendship Subaru of Beckley work hard every chance we get to volunteer and help the furbabies find their forever home within our community. We hold Adopt a Pet events, offer pet portraits at Halloween as well as share their posts on our platforms. During our events we were able to get some adopted but mostly building a working repour with fellow businesses for other resources. This is a No-Kill shelter so they depend heavily on our donations and the kindness of others willing to help. Some of these animals have spent their whole lives living within this shelter, so we as a community try and make it the best we can within our grasp. In our service area we have boxes set up for food, cat/dog accessories, snacks, toys and also monetary contributions, we collect then every once in a while we try and make a drop. They are so appreciative and so thankful for everything given that we love being their Partner.
Christmas with Seniors - Janeen B.
This year just like in the past we partnered with our friends The Raleigh County Commission on Aging and offered to serve them during their annual Christmas Party/Lunch. Of course we work hand in hand with them all year long so they were more than happy to accept. We give donations for the Meals on Wheels programs and we also volunteer to do a lot of other services. We decided to work the receiving line, handing out snacks before the meal started, greeting and meeting. We held many conversations and laughed with everyone as they came in, enjoyed GW playing music for us, seniors giving us dancing lessons, the staff all dressed up as elves and Santa handing out presents and of course selling raffle tickets. What an opportunity to share a meal with these fine folks and to be able to know that somewhere you made a difference. We appreciate the opportunity to be able to serve through Subaru Share the Love!
Meals on Wheels in Beckley WV - Janeen B.
As it is that time of year where we at Friendship Subaru like to go above and beyond, this is no exception. We have a wonderful partnership with the Raleigh County Commission on Aging and in general their Meals on Wheels program. Every year we are invited to ride along on a few runs, help deliver meals and chat with the local residents about their needs and thoughts on what else we could offer to help. Sometimes it's helping them get in contact with the right people, making it our business to help those a little less fortunate and give them the opportunity to better their circumstances. Most of the time they are elderly and have trouble getting around, but these visits three times weekly are sometimes the most they ever get and they love the interaction and the joyful banter. These meal drivers carry on conversations with them, share interests with each other and genuinely care about these folks. They talk about sports teams and who is winning, what plans they have coming up, even help a lot with taking their trash to the curb or removing snow from their walk way.. This team is amazing and we feel so honored to be part of it. It's about the meal of course, but it's the knowing that someone cares enough to call you when you don't answer the door, or contact your son to make sure that your not home so you don't miss your meals. It's making sure your fellow neighbor is taken care of, this is why this charity is one of the best that we have. The services these people do are rewarding in so many ways and everyone benefits, it truly takes a village to care and WE are that village.
Thanksgiving at Raleigh County Commission on Aging - Janeen B.
Every year we partner up with the kind folks over at The Commission on Aging. We/Subaru have had many interactions with them over the years. We try and get over there a few times a year to help with dinners, dancing, deliveries, entertainment and good Ol karaoke, we also like to help out by delivering meals for the Meals on Wheels program. We know them by name and most look forward to us coming by and offering assistance. The interactions we have with these folks are about the only ones some of them get outside of the home.
Feeding America - Janeen B.
We at Friendship Subaru have been partnering with local charities to help within the community. We were called to see if we were able to come out and help with a small thing for Veteran's Day, of course we were excited to be part of this crew and help out in any way possible. So we went over with the Feeding America crew and helped unload the trucks as well as pack up boxes and boxes of vegetables, fruits, canned foods, dog and cat food etc. They were offering everything for our veterans and their homes. This was the most amazing experience to be involved with, these volunteers, veterans and other work crew worked like a well oiled machine. We all worked in sync to get the job done and get the food and supplies delivered in a timely manner. It was a complete success! These veterans and their families deserved our Thanks and our respect, Thank you for including us in your event, we are truly blessed to have such a great community partner!
Adopt A Pet - Janeen B.
We at Friendship Subaru of Beckley hosted an Adopt A Pet event today in our dealership. We had the Humane Society of Raleigh County bring some animals up for adoption. We had our local radio station do live broadcasts letting listeners know that the event was going on as well as Subaru offering to pay all adoption costs and fees. We also gave away the new Pet Parents Kits provided from Subaru as well as some Chewbaru's for the others. This event was fabulous! We had lots of people coming just to see what dogs they brought for us to love and to bring joy to our service department as the dogs decided to roam a little. There's nothing better that coming to work or being there already when loving and willing pets come up to you just to say HI, these are the most humble dogs and so thankful for being there and they all genuinely seemed happy to be engaging with others. I With our General Manager, Steven Smith doing the live broadcasts with our local radio station and inviting everyone to come check out what was happening, we were able to get 1 out of the 4 dogs adopted out to a happy family. A big shout out to the Humane Society workers, they are so kind, easy going and thoroughly love these animals and want to see them go to their furever home. Little by little we can make a small impact on the lives of these animals. This is our mission.
Did Friendship Subaru of Beckley go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
